Farmers will now have to find alternative routes to market for their Welsh lamb, he added.

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Prices for Welsh lamb have more than doubled over the past three years.

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It said Welsh lamb's renown as a quality product was known worldwide, but its campaign was about more than just lamb, beef and pork.

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Then, he was off - a quick stop in a supermarket to promote Welsh lamb and beef on his way to the airport and Mr Jones was on his way, job done.

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Meanwhile, Alun Davies, deputy minister for agriculture, launched a new nationwide campaign promoting Welsh beef and lamb on Wednesday.

BBC: Wales

Welsh Abergavenny for its recently Michelin-starred Walnut Tree and Black Mountains lamb, and Manchester-neighbour Ramsbottom for its wild garlic and South Indian cuisine.

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You could find yourself dining on wild garlic with Welsh rarebit (toasted bread with a hot cheese sauce) or wild leaves with spring lamb.

BBC: The wild taste of Wales