The commercial players are companies like Shell and Marathon, as well as users like Southwest Airlines.
Ultimately it boils down to the question of how well can users predict their data usage.
First-timers, as well as users that buy back into Up, won't find themselves fussing through clumsily sorted menus or contending with unnecessary load times.
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Shareholders, as well as users, might start squabbling over the business.
The firms are motivated in part by a desire to gather data automatically generated by handsets using their respective software, as well as users' own feedback.
The lack of communication has been a concern to members of the mobile industry as well as users of Nokia phones, the majority of which are powered by Symbian.
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Trading in water rights may one day bring order to the 20m well-users in India, but not in time to feed the 1.4 billion Indian mouths expected by 2025.
Monday's decision could have far-reaching implications for the many other requests for tweets and other data Twitter receives on a regular basis, as well as users' rights to challenge such requests themselves.
Google's Gmail currently lacks a calendar function, and some believe the firm would like to add one - albeit perhaps a limited version that could serve home users well without meeting the requirements of corporate users, thus avoiding a head-on challenge to Microsoft's business model.
As of September 2010, the company boasted 10 million users, well short of the 90 million users LinkedIn cites in its S-1.
It also added a screen sharing feature for Chatter users as well as group creation, which will allow Chatter users to create and collaborate in private groups.
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Unfortunately for Apple, iOS 6 has several issues that are giving users well-publicized headaches.
As well as giving users the ability to walk, the device also helps them regain their dignity.
And as well as new users coming online, existing users are likely to demand more bandwidth as it becomes cheaper.
If not, then the improvement of the larger screen may actually be a compromise that will not work equally well for all users.
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This then populates a map showing flu prevalence geographically in real time, as well as pointing users to nearby flu resources, for example, pharmacies with vaccines.
This partnership can provide Bing with an advantage over Google if the feature is well received by users and leads to greater use of Bing at the expense of Google.
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As well as encouraging users to vote, the platform sends out violence-prevention messages, provides civic education and updates communities about relevant peace-building activities, with the aim of de-escalating tensions and reducing the potential for conflict.
The final layers of security include a pair of authentication certificates residing on the handsets, as well as requiring users to log-in with a password before they can use the SIP (Session Initiation Protocol) server.
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Investors will expect the company to look at ways to make more from the users it already has as well as seeking to attract new users in areas of the world where it does not yet dominate.
This even though users might well prefer to buy a subscription that bundles a print edition.
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Since its launch two years ago, Boxee has added well over one million users.
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Increasing smartphone penetration helped drive postpaid ARPA, as smartphone users are usually heavy data users as well.
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Smartphone users are well immersed in a world of contact syncing, media sharing, VoIP and video calls.
That kind of pricing will create a big temptation for new competitors as well as resentment by users.
The advent of Google Fiber TV for ipads is an interesting development for early Google Fiber users as well.
Since smartphone users are usually heavy data users as well, this should continue to help increase postpaid ARPUs further.
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The company hopes the color change will appeal to its most enthusiastic users as well as more casual cleaners.
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So Kindle Fire users may well be more primed than the average tablet user to engage with marketing messages.
Windows 8 could very well be hampered by users being too busy or reluctant to upgrade over the holidays (especially business users).
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