Neuroscientist Paul Zak, author of The Moral Molecule, has studied the trust trap extensively at the Claremont Graduate University Center for Neuoroeconomic Studies, and says that we all suffer a hard-wired disadvantage when it comes to identifying well-structured cons.
But such forward thinking has transformed South Korea from one of the poorest countries in Asia to an advanced high-tech economy that's home to major tech firms like Samsung and LG, as well as the most wired population on the planet.