Difficulties that everyday citizens (and voters) have with evaluating the merits of the most well-known financial services firms are multiplied when the challenge is to form a judgement on the long-term value provided by unknown, entrepreneurial firms who engage in financial transactions that are far removed from their own everyday lives.
The BBC's Panorama programme learnt the youngster was well known to Kirklees social services and had been put on the "at-risk" register years before she disappeared.