After Weisberg objected to that phrasing rather, um, vociferously, I agreed to reconsider it.
Thusly, Weisberg created The Inertia, a multimedia platform created for and by surfers around the world.
Sam Weisberg has written for Mergermarket since 2007 and covers the automotive, transportation and waste management sectors.
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And Gabriel Weisberg, a University of Minneapolis art professor, has had a major hand in preparing the catalogue.
Mr. WEISBERG: Well, I don't know that there is a logical explanation, other than that it was clearly disappointing.
More than a social network, Weisberg wanted a communal place where surf culture could be both celebrated and dissected.
Madoff was known as a hard-working, solid broker, Weisberg said, and the news is "inconceivable" to people who knew him.
Mr. WEISBERG: So much for 40 years of experience and knowing nothing.
Weisberg and Zakin started The Skimm with an audience of young, educated females in mind and developed a voice and format to speak to it.
FORBES: Meet The Women Behind The Skimm, Your New Secret Weapon
Weisberg then set aside another one third of the original stock for performance-based equity that any of the distributors can earn by driving business online.
Mr. WEISBERG: That the volatility, of course, has been extreme today.
"These partnerships definitely helped us win over the VCs, " says Weisberg.
The author of the book, Weisberg reported, was knowledgeable about New York politics, a onetime Clintonphile who now felt betrayed, and a man obsessed about the subject of race.
When the time came to raise the first round of money in November, Chief Executive William Weisberg went to future customers: 250 distributors and a dozen of the largest manufacturers.
Ted Weisberg, president of Seaport Securities, said that Madoff "was an innovator" who, for years, offered investors a guaranteed return and that he continued to attract investors in that way.
We sat down with Weisberg and Zakin at Time Warner Cable Media Studio in New York to find out how they made the leap from day jobs to bootstrapping a tech start-up.
FORBES: Meet The Women Behind The Skimm, Your New Secret Weapon
Mr. TED WEISBERG (President, Seaport Securities): Well, it's characterized with a lot of volatility, unfortunately most of it on the down side though the markets did open dramatically lower - sort of a knee-jerk reaction, I think, to both Asia and Europe.
Mr. WEISBERG: Yes and I think the volatility, basically, is just indicative of the fact that people just simply don't know what to do and so everybody is sort of sitting on the head of a pin, easily pushed one way or the other depending on the headline or rumor.
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