The designer, Edie Freedman, noticed that UNIX programs had these really weirdnames like sed and awk, which got her thinking of animals with odd names, like yaks, llamas and geckos.
Third, reminiscent of the dot-com bubble where strange nonsense words became company names, there are all sorts of weirdnames popping up in education companies these days for products that are far less differentiated than their founders like to believe.
But after a while, this knee-jerk condescension toward neo-nominalists (parents with an obsessive need to give their children weird or unusual names) becomes wearying.