The business of Epix is a weird Mobius strip, but it's one that may help the channel survive through what Greenberg says is a posturing period by chief executives looking for Epix to lower its price.
As a company whose business proposition has gone from kind of weird to utterly commonplace in the space of a few years, OK Cupid has always been comfortable with novelty.
Still, what if this ultimately leads to some weird social conditioning where, even as the child gets older, he simply can't do his business without having expensive electronics right there in front of him -- a serious mental crutch.