"I wouldn't say that's the only reason we didn't end up doing business, " Mr. Weinrib said.

WSJ: Web Surfers Think It's a Swell Idea to Talk Business in Wetsuits

"He was just a wave hog, " said Mr. Weinrib, 33, who lives on Long Island.

WSJ: Web Surfers Think It's a Swell Idea to Talk Business in Wetsuits

Mr. Weinrib recalls a surfing trip he took with a vendor who wanted to sell products through ABC.

WSJ: Web Surfers Think It's a Swell Idea to Talk Business in Wetsuits

For something fancier, there is Madeline Weinrib's Persimmon Olivia, divine Blush Pink Kenmare or the Stilton Jellybaby, which I adore.

WSJ: Feathering a Summer Rental Nest | Living Well by Rita Konig