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In fact, Kessler notes that 20% of healthy weight and 50% of obese individuals score high on behaviors like loss of control over eating, lack of feeling satisfied by eating food, and preoccupation with food.
CNN: Why do I always think about food?
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Using that score as a baseline, two other factors weight the results.
WSJ: Methodology for NYIndex
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Provide a Credibility Score for each review, which could be used to weight reviews in their ranking and recommendation algorithms.
FORBES: Reviews Redux: Let's Up The Ante
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One way of doing this would be to score every campaign ad that runs in a cycle for deception, and then weight the ads by the number of people who see them.
FORBES: Are There Questions Political Reporters Shouldn't Try to Answer?
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Because awareness is central to consumers' feelings about a mascot, that category is given, by far, the most weight (60%, with the other seven attributes accounting for the other 40% of the score).
FORBES: America's Top Sports Mascots