To further trim raw material costs, which eat up 50% of revenue, he worked with engineers to decrease the standard half-liter bottleweight from 23 grams to 12 grams (nearest competitor Crystal Geyser has one weighing 14 grams).
Full disclosure, the wines were not tasted blind, so guests were indeed influenced by the weight of the bottle and the hauteur of the label we all know that heavy bottles and fancy labels tend to make us think the wine is expensive.
Lighter products can lessen energy needed in the manufacturing process, and "within the last 20 years the average weight of a glass bottle has been reduced by approximately 30%, " Hoffmeyer Boas said.
About the size and weight of a water bottle, the Jabra Solemate is small and light and features a thick carrying strap that makes it even easier to carry around and use in any environment.
Cover with a plate of the same size and add a heavy weight on top (such as a large bottle of water) so that water can be squeezed out of the aubergines.