Wegmans, a regional, New York-based supermarket chain, has been making recall robocalls since 2007.

FORBES: The Telemarketing Calls You'll Want To Get

Wegmans and Costco have already committed to keep prices on their own-label products stable.

FORBES: Three Ways to Manage Consumer Price Inflation

Of the many reasons Wegmans has thrived for eight decades, observes Slywotzky, its willingness to experiment is a big one.

FORBES: Whole Foods' Unholy Union

Still unsure if the information at Ziploc.com was accurate, I went to the website of the grocery store where I shop: Wegmans.

CNN: Recycle sandwich bags, dry-cleaning bags and more

How can 87-year-old Wegmans Food Markets survive--and thrive--against the likes of Wal-Mart?

FORBES: IN PICTURES

The link went to plasticbagrecycling.org, and I found that all of the things on Ziploc's site are accepted at Wegmans, plus a few other items.

CNN: Recycle sandwich bags, dry-cleaning bags and more

Initially, Wegmans called customers only on their landlines for a Class 1 recall for a national product or a store brand with a recall level of Class 1 or 2 (causing temporary illness).

FORBES: The Telemarketing Calls You'll Want To Get

Wegmans Food Markets Inc. and several others.

WSJ: P&G, General Mills Tap Into Startups

Adina started in health food stores, Whole Foods Market, and Wegmans, and it is now available in more mainstream stores like Safeway and is being test marketed in the Pepsi distribution change (you can buy it at LaGuardia airport, for instance).

FORBES: The 20 Youngest Power Women In Africa