"You can find them by the kitchen telly eating Weetabix, " Savage says.

WSJ: Upstairs, Downstairs and In Between

Well-established brands like Jaguar, Weetabix, Heinz, or Carphone Warehouse may reap largely reputational benefits, while smaller brands can enjoy a significant financial boost from the recognition.

CNN: The royal seal of success

He has in fact jumped aboard many planes in his time having worked in more than 50 countries as a photographer for a wide range of clients, from The British Heart Foundation to Weetabix, as well as editorial outlets like The New York Times, Newsweek, Observer Magazine and many more.

BBC: England Uncensored by Peter Dench