Mr. Beitler says the retailer sees brides who throw two weddings so that their wedding day coincides with a special date that falls in the middle of the week, with a second wedding on a weekend.
In trade for professional photographs of special moments at their wedding, the couple will create a multimedia piece promoting some of the work Maya Meyers has done with at-risk girls.
But Indians may soon have a special reason for turning to an online wedding site: the company wants to do a deal with one of the large portals through which the Indian diaspora looks for partners back home.