But Indians may soon have a special reason for turning to an online wedding site: the company wants to do a deal with one of the large portals through which the Indian diaspora looks for partners back home.
Tiny Prints, based in Sunnyvale, also runs a wedding-focused specialty site called Wedding Paper Divas.
The number of diamond retailers in a metro are an indicator of the engagement market, and to gage how marriage-minded a city was we looked to the top metro markets as measured by wedding planning site TheKnot.com.
"It's a perk of being in any industry, " says Melissa Bauer, spokesperson for TheKnot.com, a wedding planning Web site.
There were three helicopters already hovering above the original site, so the wedding planners had to quickly move to plan B.
When I saw that the site was building a following, I enrolled in the Entrepreneurial Business Planning Course at the Yale School of Management to learn more about the market and how my site fit into the wedding industry landscape.
Recycled Bride, a site where women can resell wedding dresses and wedding accessories, launched in 2009.
The site allowed couples to unload their wedding finery and excess sundries so they could ride off in the sunset without staggering under the weight of debt.
FORBES: Saying Yes to Selling the Dress, Tradesy Tackles the Trendy Bridal Re-Commerce Market
Over the last three years I have raised the initial funds I needed and more and have grown my site into the leading green brand in the wedding industry.
It was two days and counting until the royal wedding of Britain's Prince William and Kate Middleton, and the site was getting all its ducks in a row for the big event.
That, and links to suppliers of wedding services, should bring in money from commissions paid by companies linked to the site.
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