Whatever people choose to do, says wedding magazines editor Ms Eason, it is more likely nowadays that they will use the different ways available to them to "put their own stamp" on the event.

BBC: Wedding planner: Preserving the memories

Within a few years the founders were publishing wedding books, videos and magazines from their office in downtown New York.

WSJ: How I Built It: Wedding Site The Knot Straightens Out

And her childhood dream had been to make wedding dresses like the ones she admired in magazines.

FORBES: Magazine Article