DeadlineDetroit, a new local news website staffed by Detroit media veterans, first discovered the video, which Tretch5000 apparently posted by accident on June 22.

FORBES: Remarkable Drone Camera Captures Detroit's Ups And Downs Like Never Before

VEVO.com released its new website this morning and from its social media posture to its discovery engine to its user experience, it is an important step forward for entertainment delivery.

FORBES: VEVO's New Website: 5 Lessons For Spotify, YouTube, Etc.

Think of your website as the living room where you entertain new friends and social media communities as the den you share with close friends.

FORBES: Social Media Builds Customer Communities

"We recently launched a new marketing campaign, social media efforts and an improved website to more fully communicate the breadth of automotive services, tires, parts and accessories available at Pep Boys, " Odell says.

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The new media award went to Victoria Real for creating the Big Brother website.

BBC: Bob and Rose lead indie awards