It could be intended to boost adoption of WebM at the expense of H.264.
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The independent WebM project was started to create video production and playback software specifically designed for use online.
Google has proposed its VP8 codec, a program that codes and decodes video, be a core part of WebM.
The engineers working on WebM hope their technology will eventually become part of the HTML standards that define the way the web works.
By contrast, WebM tools would be free to use and the software would take account of the needs of websites, browsers and smartphones.
Google wants its video coding program, called VP8, to be a core part of the WebM project that is making web-centred video production tools.
WebM is supported by only 17% of browsers, according to VideoJS, a free video player written in HTML5, a modern web language designed to favor HTML5 video standards.
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It also features full support for HTML5, offering developers a chance to create features like WebM and HD video, 3D graphic rendering with WebGL, hardware acceleration and the Mozilla Audio API to help create visual experiences for sound.
Google's resolve to bring WebM video streaming to the masses doesn't seem to have been weakened by a general lack of interest from the rest of the tech world, and the company's announced that each and every new YouTube upload will now be automatically transcoded into a WebM version.
So, with all popular vids encoded and every incoming one getting the transcoding treatment, all you really need now is a compatible browser -- Chrome (naturally), Firefox 4, Opera, or IE9 with a plug-in -- and to enroll in YouTube's HTML5 trial linked below to get rolling with WebM playback.
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