In other words, if you want to use the web to sell widgets to the masses or to tie together far-flung corporate outposts, NetWare 5 should make your job somewhat easier.
It means those sites collect info about you as you surf the Web, thanks to their social widgets that are increasingly populating the websites you visit.
Once implemented, developers can include a number of Facebook Widgets, like the Fan Box, or leverage any API, which enable the transformation of any Web page so it functions similar to a Facebook Page.