Businesses receive "banner play, " meaning a banner advertising the establishment appears on the page whenever that camera is called up by a Web viewer.

CNN: To surf the Web or surf the surf?

That hack led, rather organically, to the establishment of AnonLeaks.ru, a Web site where the Anonymous hackers posted tens of thousands of HBGary e-mails in a handy web viewer.

FORBES: Is Anonymous The New WikiLeaks?

The XO comes with a word processor, PDF viewer, Firefox web browser, media player, drawing tools plus the usual set of utilities.

ECONOMIST: The $100 laptop is fast becoming a reality

For example, he says, a company might run a television ad, geared toward brand-building, that encourages a viewer to visit the company's Web site.

FORBES: Magazine Article

The add-ons are seen by any new viewer who also uses Third Voice when cruising the Web.

FORBES: Wisecrack-ware