While every web browser still has a URL bar that allows someone to enter a website address, but with shinier interfaces and toys available, the role of the direct URL is being diminished.

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Bottom line: If the same content is being served on the desktop and mobile websites, use responsive Web design to maintain the same URL structures and display optimal layouts based on screen size.

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Open a Web page, and your browser includes a single URL, but the page you are viewing is actually made up of content from all over the place.

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Most smartphones and even many feature phones have good enough web browsers and data connections to display a simple mobile-friendly web page, but trying to correctly type a URL on even the best smartphone is a pretty tedious and error-prone activity.

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If content serving is dynamic depending on desktop or mobile requests, use responsive Web design to handle different content serving using the same URL structure.

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With a majority of retailers today using social media to offer promotions or coupons, a solid Application Control and URL Filtering solution can help mitigate the risks employees may encounter with millions of websites and Web 2.0 applications accessible to users.

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