In the early days, Leeds notes, there were a team of editors who looked up information on Web sites and created templates for answering questions.

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Users who dig down through country, state and city automatically create their own Web pages from a few broad templates that Travelocity.com programmers built with Vignette software.

FORBES: Automating the Web

Users who dig down through country, state and city essentially create their own Web pages automatically from a few broad templates Travelocity.com programmers built with Vignette software.

FORBES: Automating the Web