In the fast-moving world of Web tech, being nimble is almost a prerequisite for survival.
And tech companies may be especially prone to those backlashes: Not only are tech customers particularly Web savvy, but the tech industry itself frequently sails into uncharted and--from a PR perspective--dangerous waters, says Waggener Edstrom's Neptune.
Once trapped in the network, that lawyer might enroll in a seminar on intellectual property or subscribe to the Web-based Tech Law Center.
Undoubtedly, who you know has been important throughout history, whether in the trade networks of ancient Greece, or in the dense web of high tech companies in Silicon Valley.
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Ray Valdes, vice-president of web services for tech consultancy Gartner, said that because the new wave of gTLDs went "against the grain of current consumer trends", his company expected most of them to fall short of their goals.
Entertainment had gone from our ancestors sitting round a fire, he said in article for tech web site T3, to cinemas where you enjoyed a film in silence, to the TV set, which allowed shared viewing and lively conversation.
"There is serendipity everywhere, " he told CNN this week at Le Web London, a tech conference that wraps up Wednesday.
With more than 10 million monthly uniques, the news blog has a hardcore following among social, digital, tech and web savvy readers.
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Pundits have wondered whether this is the dawn of a new era for Internet activism, especially from tech and Web companies that, in the past, have been less political.
Link up to Web journals like iMedicalApps where tech-centric physician-editors track mobile medical tech and healthcare apps.
In Ghana, one such center is Accra-based Mobile Web Ghana, a vibrant tech space with more than 300 members.
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Their plan is to bring crowdfunding forward for the funding of university technologies on a new web portal: the University Tech Vault.
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Among consumer web startups and high-tech firms, the talent wars have taken on a new ferocity, yet unemployment remains stuck around 9% and shows few signs of improving.
Lots of makers are not necessarily web developers, although many are tech-savvy, far above the average to be sure.
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Wal-Mart, meanwhile, "is being assailed by high-tech competitors, including Web ventures that help local farmers deliver fresh produce to your door, "he says.
One of my duties here at Forbes is to edit and post guest columns to the various tech sections of the Web site.
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Mr Vahed said Firefox was generally popular with more "tech-savvy" web users and they turned to it because using it meant more webpages appeared as their designers intended.
But Twitter would give the Redmond giant instant grasp of a flourishing Web communication destination, and credibility in tech circles.
The new design not only fully embodies the Metro design principles, it is also the first site from a big tech company to embrace responsive web design.
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If you think about your financial data and how secure it needs to be, and how perhaps it is not always secure, then the work that banks and their tech teams do in developing web-based and mobile applications is hugely important.
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Investors like Detroit Venture Partners have sought to rebuild the city through entrepreneurship, financing successful tech-focused efforts, including web, iOS, and Android applications from a company called Detroit Labs.
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Nonetheless, this particular form of web services is overhyped, says Rahul Sood of Tech Strategy Partners, a consultancy in Silicon Valley.
Both companies see it as a potential centerpiece in their own efforts to sell so-called Web services, a rapidly advancing trend in the tech landscape.
Though not famous like Sally Ride, young Burnham was plenty well-known inside the tech finance cathedrals as the top-gun Web analyst for CS First Boston.
Tech in retail is not limited to the Web, of course.
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That 18-month journey underscores the frenzied state of the tech investing game, where even the smallest Web companies can develop global followings in a matter of weeks.
But, if this new terrain ends up being nothing more than a new web product with earnings capacity not too different from current tech products, then the statisticians will be proven right.
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According to trial testimony and court documents, his web of informants provided illicit information on companies ranging from tech bellwethers like Intel and Advanced Micro Devices to banking giant Goldman Sachs.
Derive (iPhone, Android) : A travel-inspired, tech-driven scavenger hunt, this global web-based mobile app instructs tourists to head out in a general direction, then uses a set of cryptic hints to prompt them to discover hidden gems.
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