The company doesn't know how many impostors are on its Web site, says spokesman Barry Schnitt.

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"It is only now that the world wide web has become commercially significant, " said a BT spokesman.

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Slowdowns and bottlenecks greeted some visitors to the site, but the site "never went down, " claimed Brian Doyle, a spokesman for IBM Global Services, which provided Web hosting and electronic-commerce software for the site.

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Originally pioneered by the Boston Museum of Science and the Massachusetts Institute of Technology, the clubhouse model encourages participants to be creative with technology, whether they are making computer-generated art, developing Web pages or designing animations, according to Miguel Salinas, a spokesman for Intel.

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The spokesman couldn't estimate the real costs involved in the loss of the Web page.

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In the month since Borat's release the Embassy of Kazakhstan's Web site has had 18, 000 unique visitors--double the usual, says spokesman Roman Vassilenko.

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"This should be regarded as a benchmark ruling which applies to all web sites which make claims about the reliability of their user-created content, " the ASA's spokesman Matthew Wilson told the BBC.

BBC: TripAdvisor rebuked over 'trust' claims on review site