These include links to his books, how-to's on building Web sites, free fonts and wallpaper, advice on getting a job at a startup and pictures of cats and himself.

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It also saves Browster the trouble of building its own Web sites to attract its own audience.

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The project is centered on building the software technology to allow end-users and web sites to define the business rules and negotiate the terms of how they would be willing to interact with each other.

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Denard's distinctive vehicle is a mobile mapping van owned by Tele Atlas, the Dutch firm that, along with Navteq and Google, has spent the better part of a decade building minutely detailed geographic databases used by navigation devices and Web sites.

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In recent months brands including Buick, Kraft and Walmart and have been building "M sites"--mobile phone-ready versions of their Web sites.

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