Why not poll fans there to see what they seek in a social Web experience and use that information to make your corporate site better?

FORBES: Marketers: Plan for ��Facebook Fatigue��

The Internet is currently in what Gates called Phase 2, in which users view one site at a time, use the Web mostly to read information and remain chained to keyboards, while the economy's main stage remains offline.

CNN: Technology - Gates offers developers glimpse of Next Generation Windows

They can also document your activity on the Web site, allowing the site's administrators to amass information to use as they wish.

CNN: Guard your online privacy