Web site operators must also make explicit what they do with the information they collect from children under 13.

CNN: Web firms say they're ready for FTC child-privacy rules

Industry groups, such the Direct Marketing Association, want the bill to be more flexible, suggesting that Web site operators have the ability, for instance, to provide parental notification, rather than get parental consent so a business can respond directly to a child's request.

CNN: Senate weighs online privacy rules for tots

On its Learning Care Web site, ABC invites child care operators interested in selling to give it a call.

FORBES: Cradle Snatch

On its Learning Care Web site, ABC invites child-care operators interested in selling to give it a call.

FORBES: Magazine Article