As a result, small businesses spend only 4% of their ad budgets on Web search sites, according to Kelsey Group.
That is the way most of today's Web-search sites look for multimedia files--by scanning "metadata" associated with Web content.
Now Amazon visitors use Junglee to search other Web sites for deals--but Amazon's offerings get top billing, even when they carry higher prices.
Those that search the web for sites run by politicians could be surprised when they find out about the other William Hagues and John Prescotts.
This all segues to a call to action in this blog: search for web sites that are attractive, engaging and worthy of revisiting over and over again.
FORBES: Your Online Marketing Efforts: SEO Counts, but Quality Reigns Supreme
He also said the site would be almost pointless if it does not come equipped with a powerful search engine that could scour federal Web sites with much more detail and power than current search engines.
This last attack, SEO poisoning, was what infected my Uncle: a web search was poisoned with results from compromised legitimate web sites.
"People who use robots to search sites for information and people who run Web sites have been in a long-running war, " says Elias Levy, chief technology officer at Securityfocus.com, an Internet security firm.
Google recognizes the Web's power to publicize and offers Web masters a simple interface to remove their own pages from its index. (Type "remove" into Google to get started.) Other preventive measures include putting sensitive info behind password-protected walls and attaching so-called robot files to Web sites that tell search engines not to index a particular page or site.
Chief Executive EricSchmidtEric Schmidt's Google announced Thursday new double and triple capacities for its Mini search device, letting companies peruse their Web sites and internal networks the same way that Google's flagship search engine scours the Internet.
The idea is that Google already has its massive search engine of public web sites.
FORBES: Google Tests Personalized Search Of Purchases, Tickets, Dinner Reservations Using Gmail Data
So is the biggest search outfit, Overture , a little-known billion-dollar vendor that provides unbranded search services for other Web sites and has sued Google, alleging patent infringement.
So is the biggest search outfit, Overture (nasdaq: OVER - news - people ), a little-known billion-dollar vendor that provides unbranded search services for other Web sites and has sued Google, alleging patent infringement.
Adwords allows Web sites to bid on the search terms beside which their advertisements will appear.
They've tried tweaking Web browsers and search engines to make scam sites more apparent.
Darian pulls out his iPad to do a search for amusement parks with Web sites and Facebook pages.
FORBES: Radius: How Facebook's Youngest Hire Is Tackling The Local Data Problem
The software, originally spread through classic methods such as spam, has moved on to more sophisticated attacks by providing links to infected web sites through popular social media content such as Twitter, YouTube, and Facebook, by feeding a corrupted advertisement into an ad network for web sites, and by poisoning search results called Search Engine Optimization (SEO) poisoning.
Back in 1998, when I began providing content for web sites, no one talked about Search Engine Optimization.
FORBES: Your Online Marketing Efforts: SEO Counts, but Quality Reigns Supreme
Google this morning is unveiling a significant new tool for advertisers with large Web sites, which it calls Dynamic Search Ads.
In December, the company's U.S.-based Web-search, sports, finance and email sites all had 12% to 25% fewer unique visitors compared with a year earlier, according to comScore Inc.
The Internet, e-mail, cell phones, web browsers, social networking sites, search engines: these have become necessities, and it's fanciful to expect people to simply refuse to use them just because they don't like the spying, especially since the full extent of such spying is deliberately hidden from us and there are few alternatives being marketed by companies that don't spy.
Web sites have sprouted up to help the search, including Bankrate.com, mybanktracker.com and findabetterbank.com.
"The biggest thing in blog search is ego search--my name, the Web sites I love, " says Rafer, who will work for Horowitz, promoting his service to Yahoo!'
Popular free Web search service Google, by comparison, will include items posted online, but it ranks them not just by germaneness to the search query but by how many different Web sites link to a particular posting.
Since she received no payments from the businesses she mentioned, Karin decided to try generating some income by signing up for Google AdSense, a service run by the Web search giant that pays bloggers to host ads on their sites.
Careplane, a web browser plug-in, calculates emissions as you search supported travel sites such as Kayak and Orbitz, allowing for quick carbon comparison shopping.
Lately, the search giant has also applied its moral code to real evildoers: Web sites that use shady software to exploit unwitting searchers.
Google's search algorithm, capable of pulling information from hundreds of millions of Web sites in a fraction of a second, represents one of the most sophisticated tools that humans have ever developed.
On TVEyes' Podscope.com, you can search about 100, 000 audio and video podcasts, giving audio and video bloggers (known as vloggers--check out the Forbes Best of the Web reviews of vlogging sites) a chance to submit their sites to the search index.
Last summer Blekko launched a search engine that has been gaining significant traffic by a war on useless Web sites.
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