"The biggest thing in blog search is ego search--my name, the Web sites I love, " says Rafer, who will work for Horowitz, promoting his service to Yahoo!'

FORBES: Yahoo! Snaps Up Mybloglog.com

If a business address or company name is provided, and it's a name you don't recognize, search for the employer's Web site to learn more about it.

WSJ: Fake Job Postings Dot Popular Job Boards