Connecting more people to the Web world-wide creates more potential users of its Web-search engine and other services such as YouTube and its Google Play media and app store.
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Android's rise has also meant Google's revenue-generating Web-search engine, YouTube video service and other apps are preinstalled on 750 million devices made by 60 manufacturers world-wide.
While Google is the No. 1 Web-search engine, it pales in comparison to Amazon.com Inc.
Google is developing ways to direct users of the company's Web-search engine to Boutiques.com when they search for fashion items, Mr. Shah said.
But the early focus of the investigation suggests a potential threat to Google's plans to expand its commercial success beyond its current cash cow: the Web-search engine.
On November 1st an alliance including Google, the most popular web-search engine, and several other firms announced a plan to make social networks as open as Netscape's browser made the web.
Mr. Pichai said in an interview that "you'll see some overlap" between Chrome and Android, but Google "views these as choices for users" and that both operating systems will help promote Google applications such as the Web-search engine.
Infocious was a Web technology company that had developed a natural-language-augmented Web search engine.
Only 1% of visitors to a search-engine Web site typically click on those paid links running alongside the results.
Other changes include improvements to the web feed, search engine and add-ons manager.
Already, the search engine has spawned businesses such as search-engine marketing and optimization, or Web arbitragers, and companies that live by serving Google's voracious computing needs (see: " The Search Industrial Complex").
If Graph Search rolls out as demonstrated, it will be an incredible new product, marrying the concepts of web search and social recommendation into a semantically-accurate, network-powered search engine.
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Web.com offers this assistance through a subscription-based service that offers Web site design, search engine optimization (SEO), lead generation and Web analytics.
The search engine's Web-crawling spider now keeps an eye out for viruses and malware as it combs the Web, and shows users a warning page before allowing them to access malicious sites.
Schmidt's fans are search-engine marketers, Web designers and Internet sales optimizers who have collectively come from nowhere to billions in revenue in a few short years, all thanks to the search businesses of Google , Yahoo!
It also has added to the company's clout because as a browser maker it can help define the kinds of new graphical features that can be used by sites across the Web as well as helping Google funnel Web surfers to its dominant Internet-search engine, the top driver of Google's revenue.
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But Reputation Defender recently began offering users a subtler approach: hiding unwanted Web comments with a barrage of positive, Google-friendly content, either created by the company or dredged up from elsewhere on the Web and optimized to appear at the top of search-engine results.
The company, Scour.com, was like Napster, a peer-to-peer search engine to find music and other content on the Web.
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For online retailers, One Web ensures that product inventory is always updated in real-time, and that search engine listings lead to the correct product results.
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Despite opening up its search engine to the public last October, Hakia still has yet to semantically analyze the entire Web--its results still depend partly on a makeshift algorithm that Berkan declines to describe in detail.
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