To start, Chinese companies should be tweeting the English content that they are already posting on their corporate and investor relations web pages.
FORBES: Short-Seller Attacks Highlight Chinese Companies Social Media Shortcomings
The five contractors, who do public relations, Web design and advertising, get part of their fees in cash to cover costs, then get shares based on an estimated initial public offering price.
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But the cases illustrate a real struggle to control reputations on the Web, as well as the public relations gaffes that result from failed attempts to hide controversy.
In late July CCBN.com, a web-based communications company that handles investor relations, filed suit against Thomson, the Canadian information-services giant.
In late July CCBN.com , a Web-based communications firm that handles investor relations, filed suit against the Canadian information services giant Thomson Corp.
Where to look: The Council of Public Relations Firms, an industry trade group, and the Public Relations Society of America have helpful Web sites.
As I scanned the Web prior to posting, I noticed that the Council on Foreign Relations in New York, which has now commenced its own weekly Asia recap, was hitting all five notes I had in mind.
" Motive (nasdaq: MOTV - news - people ) did not include any links on our Web site during our IPO filing period, " says April Downing, investor relations chief for the software company, which went public in June.
The mission has also been a public relations triumph, with more than 150 million hits on the Pathfinder's World Wide Web sites in the first week alone.
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