Developers have contacted The Next Web to share references to a new iPhone identifier and the next big operating system update for the smartphone and tablet devices: iOS 7.

FORBES: Links 2 Jan: Apple's iPhone 6 And iOS7 Already Showing Up

The injunction they call for would have Apple take down all "Tiger" references from its web site, advertisements, all promotional materials, boxes, manuals, and software, as well as issue a press release that basically says "we're very sorry we ever even thought of using the word 'Tiger' to describe our operating system, " and that the press do the same.

ENGADGET: More deets on the Tiger Direct lawsuit: catfight!

Rather than being an extra cost to provide this new value to attendees, turn it into a profit center by offering vendors the opportunity to underwrite the gifts, and be listed as such in the eBook and in all references to them on your web site, in your blog and at the conference.

FORBES: Connect

In fact, your piece was references in several commentaries (mostly on the WEB, not published) attacking our work.

WSJ: Climate Emails: Science and Candor

VMware (nyse: VMW - news - people ) had hardly finished announcing that its chief executive, Diane Greene, was stepping down when the company pulled references to the co-founder off its Web site and put up the bio of its incoming chief executive, Paul Maritz.

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W. Powell Co. in New York, lists a "dirty dozen" of pieces of information -- such as job openings and customer references -- that companies look for at their competitors' Web sites.

CNN: Does your Web site reveal too much?

Godtube, a user-generated content site that focuses on Christian-friendly videos and filters out profane or sexual references, became the single fastest-growing site on the Web just after launching in August, according to comScore Media Metrix.

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