Web publishers are experiencing a major shift of their audiences to mobile devices.
In so doing, it joins Buzzfeed, Gawker Media and Atlantic Media, other web publishers that have been experimenting with so-called native advertising.
Last year Twitter launched a Tweet button for web publishers to use for their users to click on to share on Twitter.
This is an advantage over contextual advertising as it can help web publishers better target consumers and monetize their under-sold web pages.
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Web publishers increasingly serve up content-rich pages based on complex data sets.
Twitter Tuesday launched Twitter Web Analytics, which provides web publishers with much more information about traffic coming to their sites via Twitter.
Start-up Stipple has launched a suite of four products that enable photo agencies, brands and web publishers to monetize pictures on the web.
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In May social networks earned on average 32 cents for every 1, 000 ad views, according to PubMatic, a firm that works with 3, 500 Web publishers.
However the issue with contextual advertising is that web publishers often sell out ad slots on their popular pages while a majority of their site remains unused.
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Both measurement companies offer tools for Web publishers to assess traffic, then use the data from those tools to extract which browser readers of those Web pages use.
LifeWire provides original and syndicated lifestyle content to Web publishers.
Tippr offers customized, white-label daily deals for web publishers.
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What started with a few Web publishers and creative agencies clients has expanded to include game developers, app makers, eBook authors, Facebook Preferred Marketing Developers, ad tech companies, and many more.
LinkSmart was built to provide web publishers with deep analytics and insights into how their readers are engaging with articles through text links and more importantly, how to harness this engagement and optimize traffic flow through their management.
Just as search defined the online experience of the past two decades, sharing is poised to upend the online ecosystem in a whole new, and more social, way, introducing untold value to Web publishers and online advertisers alike.
In any case, the flagging growth all the more points up the need for Web publishers to come up with better ways to attract the brand advertisers that still spend 95% of their budgets in traditional media.
Using Infocious' powerful search engine in the background, large Web publishers could automatically identify relevant keywords in the content, so their readers no longer had to go to Google to search but instead had search results coming to them.
We wouldn't be replacing the existing (publication) Web site ... but our e-commerce platform will be on the publishers Web site.
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In a voyeuristic twist, it also tracks user data and uploads it to the Web, where publishers can analyze it.
"Web-native publishers have long come around to the view that short quotes with attribution are not only 'fair use' but highly beneficial, " founder Gabe Rivera told BBC News.
Meanwhile, a growing community of web sites, publishers, and media companies are embracing a mix of created and curated content to bring video to their pages.
Instead of having to rely on separate providers for web and mobile, publishers can just use one.
Energy billionaire Victor Vekselberg bought the largest-ever private collection of Faberg?? imperial Easter Eggs from the Forbes family, the publishers of this Web site, in 2004.
In the following piece, he writes that the disappearance of books is not because of Amazon or the Web, but because of book publishers themselves.
Google's Tom Turvey responded with a letter to the Web site Publisher's Lunch saying that publishers don't have to participate in its program.
Rather, the fund was set up to increase the monetisation of the page views that the publishers gain from being on the web at all.
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Instead, Apple wants developers and publishers to use an emerging combination of Web standards (HTML, CSS, and JavaScript) known as HTML5.
Having worked with sites including Forbes.com, Infocious leveraged its skills to improve the stickiness of Web content, and hence the advertising revenue that publishers could generate.
Virurl seeks out and vets great content and then helps publishers and advertisers to monetize each piece of content (that could be a video, an article, or an advertisement) by connecting publishers or advertisers with influencers on the Web. (According to Virurl, influencers are considered to be anyone who visits their platform, looking to share new content with their audience).
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Copy editors "merely" prepare content, some publishers say, and don't we have Web editors to do that?
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