The arbitrage scheme exploits that system using the basic buy low, sell high principle: A Web site arbitrageur uses a low-priced keyword to lure traffic and then redirects that traffic to another site that contains little content and is stacked with ads that earn a much higher price.
Just as Apple has managed phenomenal growth through semi-anonymous business relationships that radically reduce business friction (300, 000 developer relationships and counting), the same principle of using the web to reduce business friction in copyright transactions should make for a more nimble economy and faster growth.
The point is that it would violate this principle to install both a public Web server and an internal support system housing sensitive information on the same virtual server.