But some observers say there's a chance for success as a smaller and less highly visible Web player.
Downloadify, an extension to Google's Chrome browser, enabled users to download MP3 files by exploiting a vulnerability in Spotify's web player.
Spotify's latest, greatest upgrade will see a whole host of powerful discovery features introduced across its desktop, mobile and new web player platforms over the coming weeks.
ENGADGET: Spotify reveals Discover tab, Collections and Follow social feature
The game just left Closed Beta, so an Open Beta should be just around the corner for players to play in their browsers thanks to the Unity Web Player.
The web player for Hulu added some more acreage just a few months ago, and now the company has updated it with a new "chromeless" look that's stripped down for less complexity than the old one seen here.
ENGADGET: Hulu rolls out a simplified player UI for the web, takes a few cues from mobile
Similar to the changes Netflix recently made to its web player UI (and looking particularly reminiscent of the iOS video player), Hulu has concentrated all the transport controls into a single bar including options like a 10-second rewind and bringing up the time left in a video when it's paused.
ENGADGET: Hulu rolls out a simplified player UI for the web, takes a few cues from mobile
The Amazon services, Amazon Cloud Drive, Amazon Cloud Player for Web and Amazon Cloud Player for Android, also let customers store music in the cloud and stream it to an Android phone or tablet or Mac or PC.
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Users will be able to play their music through a web-based player as well as any Cloud Player compatible device, including Android and iOS devices, Kindle Fire, Roku, Samsung Smart TVs and Sonos.
Cloud Player for Web currently supports Internet Explorer, Firefox, Safari for Mac and Chrome.
One major player is web.com, which employs 500 people at its headquarters in south Jacksonville.
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The Web-based Cloud Player runs on Internet Explorer, Firefox, Safari for Mac and Chrome browsers.
FORBES: Amazon Launches "Cloud Drive" Digital Locker Service
Cloud Player for Web enables customers to easily organise their music, and gives both download and streaming options for playback.
The XO comes with a word processor, PDF viewer, Firefox web browser, media player, drawing tools plus the usual set of utilities.
The best round of the day was a 62 by Web.com Tour player Franklin Corpening, a Fort Worth native who grew up at Colonial and played at TCU. He finished at 8 under and tied for 14th, earning an automatic invitation to play again next year.
Customers will be able to access the music via Amazon's Cloud Player on the web or via tablet and smartphone apps.
BBC: Amazon AutoRip service gives out free digital copies of CDs
Zynga has become synonymous with social gaming serving 311 million monthly active users, the largest player network on web and mobile.
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The design of the physical device gets out of the way of the gadget's software--which lets it morph from being a Web browser to a media player to a phone and back again.
Meanwhile, Wal-Mart is gearing up its Web site to become a major player within a year.
System requirements for embedded video and audio player meet current BBC web standards.
As the newest addition to the NETGEAR family of streaming players for connected home theater entertainment, NeoTV PRIME enables you to easily find what you love to watch - whether it's on live TV, streaming entertainment, apps, or the web- using one small NeoTV player.
ENGADGET: Netgear's NeoTV PRIME with Google TV gets official at CES HD
And California-based company Roku also offers a digital video player that integrates television, Web content and a video library.
The company also announced two versions of the Amazon Cloud Player, one for the Web and another for Android.
FORBES: Amazon Launches "Cloud Drive" Digital Locker Service
The Amazon Cloud Player can be accessed a web browser, as well as on Android phones, iPhones, Kindle Fire tablets and other devices.
BBC: Amazon AutoRip service gives out free digital copies of CDs
Podcasts are essentially talk radio for your digital audio player, available on the Web for download, and cover content from politics to comedy to children's stories.
WebM is supported by only 17% of browsers, according to VideoJS, a free video player written in HTML5, a modern web language designed to favor HTML5 video standards.
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"Looking at the ponies it seems it would take over 100 dollars in cash to unlock everything, which seems utterly ridiculous, " said one player, pinkuchuu, on a web forum.
Any customer with a Kindle Fire, Android device, iPhone, iPod touch, or any web browser - and soon, a Roku streaming player or Sonos home entertainment system - can play their music anywhere.
That should unleash some healthy competition: Within a few years it may not be uncommon to buy a set-top digital box that can not only decode cable transmissions, but is also a web browser, a game machine and a DVD player.
They pointedly noted that Adobe's Flash media player will be integrated into the system's Web browser.
Call of Duty: Black Ops II player live streams will be viewable on YouTube via web browsers, mobile and tablets through Call of Duty Elite as well as individual YouTube user channels.
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