BT, Britain's telecoms incumbent, which in 2000 announced that it had a patent on hyperlinks, a technology that allows people to click on a web-page link to go to another web address.

ECONOMIST: The arms race

In Safari, for example, you can Tweet a link to a Web page, send it via Messages or e-mail it as a link, a PDF attachment or inside the message's body.

CNN: Review: Mac's Lion adventure continues

At the bottom of that page is a link to the web browser, continuing the proud e-reader tradition of completely hiding the feature away.

ENGADGET: Kobo Glo review: another illuminated e-reader lights up the market

Otherwise, the link will take a person to a Web page with instructions on how to get Flipboard.

WSJ: A Review of New Flipboard: News and Posts Handpicked and Shared

When the student applies for a loan, he gets an e-mail from the bank with a link to the document on a new web page.

ECONOMIST: Electronic signatures

One of the most effective elements of a web page, one that delivers engagement and clicks, is the text link in an article.

FORBES: Move up http://i.forbesimg.com t Move down

That means users don't need to reveal financial information themselves, only click on a link that directs them to a malware-infected Web page.

FORBES: Magazine Article

The rest are automatic, such as clicking a pre-configured link or having the browser execute request within a web page (for example, requests to call images and additional content from third party sites).

FORBES: Bitsquatting: Machine-Garbled Internet Connections

Now, instead of getting just a couple of quotes, I get twice as many quotes because the reporter can pull more out of the video AND I get the video attached as a link (often with a large thumbnail photo) on the web page where the story is located.

FORBES: Should I do video blogging? -media training