While Yahoo maintained its position as one of the top three web brands, an earlier study cast doubt over its ability to retain the position over coming years.
Goldstein of Loyalty Lab says customers will no doubt demand having their Web purchases count toward their rewards as they come to see a store as one entity across both channels.
On the other hand, this story also highlights a kind of story that is no doubt coming in the weeks and months ahead for other once-hot Web 2.0 companies.