Instead, they flip on their printer and download the object of their desire from the Web.

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During the demonstration of RAD for the Server, Dave Mendlen, Visual Studio product planner, built what he called a "middle-tier business object" for a wine-selling Web site using six lines of code, an operation that he said would take "hundreds of lines of code" with the current version of Visual Basic 6.

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You can then run the files on your server, the web, behind the firewall or even from an embeddable object.

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In developer-speak, these are manipulations of objects in the DOM (document object model), the core method of representing content on the web.

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Total Immersion specialises in so-called web mashups, where an online user sees a video reflection of themselves coupled with a 3D object that they can control, such as camera that responds accurately to button presses, or a pair of glasses that lets the user switch the frame or colour scheme.

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