The webmetrics company ComScore reports that YouTube served videos to more than 143 million unique viewers in July of 2012 and had more than 1.8 billion viewing sessions.
Being able to mine massive amounts of historical data from the social web to extract metrics relating to activity, sentiment and anomaly identification provides financial firms with ample opportunity to isolate valid trading signal within processed social data.
In addition to tracking people, KISSmetrics focuses on providing actionable metrics that help businesses selling on the web to improve their bottom line.
Nevertheless, if Akamai can capitalize on the opportunities sparked by mobile web traffic growth, the company stands to see upside to its revenue per customer metrics.