No other OS has come close to this level of integration between web and desktop.
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And while we're at it, ASUS' WebStorage also offers instant photo uploads, Microsoft Office Web Apps integration (so you can edit Office documents online using the official interface) and file collaboration.
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This summer, Go Daddy acquired Outright.com, a cloud-based financial management application and the company also formed a partnership with DudaMobile to launch mobile Website Builder, a service that automates the integration of Web and mobile sites to save businesses time and expand their customer reach.
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On Wednesday, Cook also announced an updated version of Apple TV, the company's Web-TV integration device that competes with products like Google TV, Roku and Boxee.
Nimble Technology, a developer of Web software for data integration, is also a recent Madrona bet.
Will it become a more niche product like the original Rockmelt social web browser with Facebook integration?
Rockmelt, the social networking-focused web browser company, is announcing an integration with Facebook today that makes the browser much more social.
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The establishment of a new fulfillment center, inventory integration across stores and fulfillment centers, and offering of web-exclusive products further strengthen this channel.
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Second, since tablets are often used while watching television, tighter integration between the TV commercial and the tablet-based Web experience should be mandatory.
Onetime Web-browser startup Rockmelt, which once trumpeted its integration with Facebook, says its desktop browser had 4.5 million users but will be discontinued in the next few months.
Integration tasks across Scribe Online can also be automated as part of a Web Service, which saves enterprises thousands of dollars and hours a year in administration costs alone.
Both the Facebook and Twitter applications for Windows Phone (as opposed to the integration into the Windows Phone People hub) are lacking many features of the web services, and lag significantly behind the official Android and iOS clients when new features are announced.
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McKinnon gave an example of a customer a large pharmaceutical company that used Okta to build a web portal for its employees that also included Salesforce.com, Box and Microsoft Azure integration.
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The goal should be full integration over time, with a consistent brand experience that extends from physical stores into the digital web.
Haute Look, a web site that was purchased last year, targets the same consumer as Rack customer allowing for integration of Haute Look into the Rack marketing.
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