When Internet providers fix the vulnerability, OpenDNS will lose some of its security appeal and return to pitching itself as a quick and cheap Web filter.

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Unlike companies that filter the Web for a fee, such as Websense and SecureComputing, OpenDNS offers its service gratis.

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In fact, Grossman agrees that the sites' vulnerabilities weren't Microsoft's fault as much as the result of sloppy Web coding on the part of the Web sites' own developers, who failed to filter user input for manipulative commands.

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Asking a U.S. company to filter access to a site based on a Web surfer's nationality is "very naive, " Yang said in the interview.

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The lesson for social networkers is to filter their MySpace postings before they hit the Web, says Kevin Bankston, a privacy attorney for the Electronic Frontier Foundation.

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The parental controls and safe web browsing is powered by Editions Profil, whose "Mobile Parental Filter" is ranked as the most efficient parental control software in worldwide benchmarks.

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ClearPlay's software is a bit clunky because each filter, customized for a specific movie, must be downloaded from the Web and works only if you play your DVD on your PC.

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As we discover more and more ways to filter out advertisements from DVRing around commercials to employing ad blocking add-ons in our Web browsers, companies are trying to find new ways to break through.

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