Without Web exposure to precisely the right audience (obsessives) at precisely the right price--free--shops like McGonigle's wouldn't exist.

FORBES: Magazine Article

These startups hoped that Super Bowl exposure would sear their web address into the minds of consumers.

FORBES: The Bubble Bowl

The proliferation of cell phones, iPods and Facebook brings a complicated challenge for parents, teachers and students: The constant exposure to technology and the Web amplifies opportunities for children to bully each other online.

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People, Iverson added, tend to forward funny Web ads to friends and family, giving them extra exposure.

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And there will always be room for new entrants to the market with exciting new funds that offer investors exposure to the next generation of young entrepreneurs and web start-ups.

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To determine which comedians raked in the most money over the 12-month span, we turned to the 2007 edition of Forbes' Most Powerful Celebrity list, which ranks actors, athletes, models and comedians based on their media exposure (magazine covers as well as TV and radio mentions), Web presence (number of Google hits) and earnings.

FORBES: Magazine Article

Even if it's just the sharing of web links, "the primary thing that I've been able to get from it is exposure to ideas, " she says.

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But one of the reasons Viacom has prospered is that it has little exposure to areas where advertising has been hit the hardest--print publications and on the Web.

FORBES: The Overachievers: Viacom's Clear Signal