Recently, Brightcove, who makes one of the most popular video players for the web, pivoted away from emphasizing tools for HTML5 development towards native apps.
Developing on the CloudTV platform is easy, but the program is designed to help developers who are experienced with HTML5 development on the Web make the transition to television while providing them with the CloudTV tools and resources needed to quickly create cross-platform HTML5 user experiences that can be scalably streamed to any device.