Google for search marketing, PayPal for online payment, DHL and UPS for delivery, Amazon for cloud computing, and Akami for web content distribution.

FORBES: Beijing Startup Builds On Shoulders Of Giants To Go Global And IPO From China

The new Kindle Fire family uses a new version of Amazon Silk with the unique "split browser" architecture that leverages the computing speed and power of Amazon Web Services to deliver content faster.

ENGADGET: Kindle Paperwhite and two Fires up for pre-order in Japan, Kindle Store opens there tomorrow