Drawing enough casual fans to the web to replace the lost revenue of declining track attendance is an uphill climb.

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Apart from the fact that China is one of the largest markets for video games, OC3 Entertainment is developing affordable and easy to use versions of its product that will enable web designers, gamers, and casual computer and mobile phone users to bring life to their avatars.

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As the volume of information in the public domain continues to grow, it may come to be seen as rude to do a web search about your neighbour or a casual acquaintance.

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Antonini said they also wanted to make sure the casual or new fan could appreciate the Web shows and not get lost in the vast history of the franchise.

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