In attempts to appeal to a younger crowd, the company is relying heavily on Web-based marketing and e-commerce sales.

FORBES: Kate Spade Saturday Line Debuts In Tokyo

But these web based email marketing services come with their own drawbacks.

FORBES: How Amy Promotes This Old House

By making thought leadership core to most any web-based marketing efforts, not only will it be possible to reach the top ranks of relevant searches, but the thought leadership content will be able to be expeditiously and dramatically improved.

FORBES: The Successor to Traditional SEO

He insists that he can reignite online retailing, using Buy.com as the hub of a web-based direct-marketing force.

FORBES: The Death and Life of Buy.com

Jeremy Barbera, the chief of MSGI, claims to have pioneered the practice of database marketing for the live entertainment business back in the 1980s and originated web-based ticketing in the 1990s.

FORBES: The NASA Penny Stock That Has Come Crashing To Earth

One customer, Kerstin Schilling, chief executive of Bestsidestory GmbH, an online marketing provider based in Leipzig, Germany, hesitated a year before committing to Web-based software from SAP, in part because the firm evoked fears of long project installations and high costs.

WSJ: Slow Start for SAP's Web-Based Software

PayWizard supports transactions made on multiple devices -- including online, iPads and other tablets, smart phones, connected TVs and digital set-top boxes -- and features a unique, web-based management dashboard that provides detailed real-time activity reports as well as valuable, actionable marketing information on viewer behaviour.

ENGADGET: PayWizard offers more ways to pay for content on Samsung smart TVs

"By partnering with Roku, and developing a line of new Mitsubishi TVs that will support their new Roku Streaming Stick, we will be able to offer the best big screen TVs and the most powerful internet streaming device together, bringing web-based entertainment to a whole new level for our customers, " said James Chan, vice president of marketing, Mitsubishi Electric Visual Solutions America (MEVSA), Inc.

ENGADGET: Roku Streaming Stick ready devices will come from Insignia, Mitsubishi, Onkyo, Oppo and others