The Firefox OS for mobile devices is built on Mozilla's "Boot to Gecko project" which unlocks many of the current limitations of web development on mobile, allowing HTML5 applications to access the underlying capabilities of a phone, previously only available to native applications.

ENGADGET: Mozilla says a slew of carriers and handset makers set to support Firefox OS

Browsers have become more important as more software development shifts to the Web and away from applications anchored to personal computers and their operating systems, like Windows.

WSJ: Google's Chrome Surpasses Firefox as No. 2 Browser to Internet Explorer

Drucker previously founded Steal Card, a software development company focused on creating web-based applications for insurance companies that was purchased by ChoicePoint in 2006 for an undisclosed sum.

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But until then, treating the development of your social commerce applications like you do the mobile web seems to me like the most efficient approach.

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