In other words, Web advertising is for some products, and selling it is for others.
Programmers, developers, bloggers, hackers, information architects, web advertising execs, social media consultants, e-commerce fulfillment experts, web videographers, etc.
Boland said Atlas will work to develop better measurement capabilities for both mobile app advertising and mobile Web advertising.
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Industry heavyweights in IT services, mobile hardware and Web advertising have strong cash generating abilities and presence in their respective markets.
But the CEO believed that Web advertising would eventually find its place.
Web advertising could be an easy avenue for installing those malicious programs.
Scott went to the University of Illinois at Urbana-Champaign but dropped out to start a Web advertising firm that he later sold to Microsoft.
When it comes to web advertising, it is equally hard to see how any charges of monopolistic abuse against Google can be made to stick.
All Web advertising was yanked, including a planned TV campaign.
Most other web advertising primarily relies on context-based advertising models.
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Scott went to the University of Illinois at Urbana-Champaign but dropped out to start a Web advertising firm that he later sold to Microsoft (nasdaq: MSFT - news - people ).
The Online Publishers Association, a trade group, estimates that all web advertising in America came to about 6% of total advertising expenditures last year, even though consumers spent 23% of their media time online.
Gates knows such Microsoft cooling on the Web would give license to chief executives around the world to cut their Web advertising, too. (Gee, if the brilliant Gates is doing it...) And that's precisely what happens.
But to hear Mr. Schmidt tell it, the real challenge is one not yet on most investors' minds: how to preserve Google's franchise in Web advertising, the source of almost all its profits, when "search" is outmoded.
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The Company estimates that if it were to go into the Web advertising marketplace and secure an equal number of impressions from deals with search engines and portals, the value of an equal amount of exposure would be in the tens of millions of dollars.
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Once she did that, she says, she was directed to a Web page advertising various jobs and no explanation as to the fate of her application.
Understanding mobile ad engagement is still developing, which has led to less than successful attempts to apply PC Web banner advertising principles to this nascent medium.
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Google's innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world.
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But search engines have proved since 2004 that targeted text ads are a far more effective method of wringing dollars from the Web than display advertising.
Through exchanges, advertisers can find specific audiences or users across the web and retarget advertising that is specific to what their behavior suggests they would be interested in.
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But the speed and flexibility of online ad buys, especially considering the increased use of ad exchanges and real-time bidding, represents a blessing and a curse for web-based advertising.
The five contractors, who do public relations, Web design and advertising, get part of their fees in cash to cover costs, then get shares based on an estimated initial public offering price.
If the system catches on, marketers are likely to learn even more about how people consume content on the Web, and adjust their advertising to reflect a hybrid of Web and print consumption.
It is easier to search through job and property listings on the web, so classified advertising and its associated revenue is migrating onto the internet.
The revenue model, as at most new Web outfits, is advertising.
But a person familiar with the matter said the patents relate to fundamental Internet technologies, including email, instant messaging, Web browsing, Web search, online advertising, mobile technology and e-commerce.
As smartphones come down in price and achieve greater penetration among the masses, Google says its free Android operating system will allow it to take advantage of the open Web to generate more advertising and search-related revenue.
As a skeleton key for the Internet, Google in five years has grown from an academic exercise in search of better ways of finding stuff on the Web into a prodigious advertising business beloved by users, sought by a hundred thousand advertisers, coveted by Wall Street and envied--or reviled--by a swarm of rivals.
One flop was Power Agent, which promised to deliver targeted advertising on the Web.
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