Because Web ads change frequently, the surveys can be considered representative but not comprehensive.
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People, Iverson added, tend to forward funny Web ads to friends and family, giving them extra exposure.
Gartner's study estimates that 30% of malware will be delivered by fraudulent Web ads in the year to come.
These servers were then used to pushed web ads to the user, earning the criminals millions of dollars in the process.
Drawing on his experience brokering Web ads as a Wharton student, Miller drew up plans to market Catalyst via Web keyword searches.
The notes clutter up carefully crafted corporate billboards, obscure Web ads and inject hostile commentary into a platform that was supposed to sing a firm's praises.
For one thing, print advertising, even though it is diminished, still pays the bulk of the freight for newsrooms, with web ads paying just pennies on the dollar in comparison.
Its portfolio of wholly owned and affiliated digital companies include Schematic (content designers for digital communities), NuConomy (programmers in Israel building Web analytic tools) and Spot Runner (creating easy and affordable Web ads for small businesses).
It will be relying largely on Web ads and public relations to market its Pepsi brand because, it says, that's the best way to reach younger audiences Pepsi's primary target and to keep consumers involved with its brand.
And by the time the economy has recovered, analysts watching the search market say the downturn may have only helped Google tighten its already dominant lead in search marketing, the largest--and still growing--category of the Web ads.
In other words, a third-party app store works less like a storefront and more like a app store functions less like a storefront and more like a catalog (indeed, much of their revenue comes from Web ads and commissions for referred downloads).
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While Google had been making money in the mobile space from their typical search ads when users Googled something, AdMob brought them a platform to make money from web display ads and app display ads.
Adobe Systems Chief Executive Shantanu Narayen is counting big numbers: 4.9 trillion Web display ads will be shown this year, he says.
Using e-mail invitations and Web banner ads, the company trolls for members and offers them a chance to register to win a free product, like a DVD player.
In a misguided attempt to be funny about an unfunny subject, the campaign debuted in early July, supported by billboards, web banner ads, website and spots on National Public Radio.
Both products aim to make YouTube more attractive to both viewers and advertisers, whom YouTube is still educating in how to make effective Web video ads, a much tougher problem than Google search ads.
Web-only ads aren't yet regulated by federal election laws, so for now he can't do much.
One differentiator for Flite is that its technology supports both web and mobile ads, Price says.
Those pennies add up when there are billions of Web pages with ads: The daily financial transactions at Yahoo!
Another part of Google, though, creates the programs that pay Web developers to put ads on their sites, thus creating the incentive to make pointless Web pages in the first place.
Many associations post job ads on their Web sites, and some limit access to the ads to members.
Pulling ads out of them may send many advertisers to look for alternative placements, such as the Web, for their ads, said Mr. Zhou.
Hackers infected banner ads run by marketing firms such as Germany's Falk Esolutions, causing users who visited certain Web sites displaying Falk ads to download a Trojan horse that steals credit card numbers by exploiting yet another undetected vulnerability in Microsoft's Internet Explorer (a zero-day attack, once again).
Between its newish Facebook Exchange that allows marketers to target people based on Web browsing habits and new ad formats that look like other ads on the Web, Facebook is clearly aiming to provide marketers with a broad platform on which to reach prospective customers.
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Online marketers often tap data sources like these to target ads at Web users.
The American Future Fund plans to run television ads in Washington and in certain states against Obama's nominee, the group said, as well as print ads, web spots, and a website.
In the static-filled bedlam of viral e-mails, cable-news square-offs, mangled media clips, fake-news Web sites, political ads, and malicious rumors, with a new lie popping up somewhere every hour, the Obama campaign faces the nearly impossible task of putting out stories before they spread across a political landscape that is often dry tinder for them.
Four researchers constantly "scrape" Web sites and read newspaper ads to make sure they don't miss any plan changes.
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