For Aller Media, whose products encompass everything from magazines to television, radio and web-based media, it means taking current competencies and strengths, and lifting them onto new platforms and into new times.
Yang Fan, a 26-year-old Internet whiz, two years ago launched one of Shanghai's first new-media web-design companies, Shengquan Design.
Looking to shed weight and beef up a sleek new image as a Web-based media company, AOL is attempting to sell off its social networking site Bebo and instant messaging system ICQ.
As for entering the business of selling ad inventory in non-Web media, there is a huge potential--assuming Google acquires companies with the proper expertise.
Not everyone, though, is keen on the religion's new-media web.
Carr's book, which will be released later this month, is sure to draw venom from the Web consultants and new-media professors who have happily heralded the end of the printed word.
The companies the Google alums work on are all Web-based, and increasingly about social media, including games, analysis of Web chatter and content.
FORBES: Names You Need To Know In 2011: The Facebook Keiretsu
But the Web isn't media -- it's a store, a Mall of America writ large.
Malcolm said one such report appeared on the Drudge Report Web site -- a conservative media portal.
But now it's unclear how that strength on the desktop will translate into an edge in online advertising, digital media and Web-based business applications.
Using that desk as a prism, Rossi could easily see how the Times relates to the new-media landscape of amateur news-gathering Web sites, WikiLeaks, and the like.
With social media and Web-based content apps native to the TV, marketers now must begin thinking about a fourth screen in addition to PCs, tablets and smart phones.
Spokeswoman Katie Gladding, a sunny, fit blonde, recently assumed her post, with duties including a Web presence, some social-media activity, and personal appearances at community events and in stores.
FORBES: Building Your Own Jared: How One Chain Chose a Brand Ambassador
Programmers, developers, bloggers, hackers, information architects, web advertising execs, social media consultants, e-commerce fulfillment experts, web videographers, etc.
Other groups are certainly involved in the relief effort, and are mobilising through social media and the web - among them Rockaway Relief, which describes its members as "local New Yorkers working in tech, design, fashion, restaurant, entertainment and hospitality".
Jez Jowett, head of London-based creative agency Cake New Media which designed the Web site, told CNN that a user-friendly Web site could work extremely well to target key demographics.
He notes that Yahoo is one of the most globally recognized names on the Web, and a leading Internet-based media company.
FORBES: Is Microsoft In Or Out On Possible Yahoo Takeover Deal?
Hollywood writers want compensation for work on new media platforms like the Web--the central fight in three-plus months of acrimonious negotiations with the studios and networks.
Saad Khan is a partner at venture capital firm CMEA Capital where he leads CMEA's Web, digital media, and twinkle-stage investments in Pixazza, Blekko and Jobvite.
It is no doubt true that consumer technology such as social media, web sites for e-commerce and mobile apps have achieved spectacular innovation.
But the difference is do not make the Web into television -- television is its own media form and it's nice to sit and watch a television show that's great.
That's how Pollak, chief executive of Manhattan-based American Lawyer Media, envisions the future of his company -- a sticky web of timely gossip, breaking news and profitable spinoffs like newsletters, books, conferences and CDs.
Both Read and Intel are targeting the data centers supporting social media, mobile devices, and web-based applications.
FORBES: SeaMicro Investor, Intel Trade Barbs Following AMD Acquisition
But in a sign of how technology already has transformed the fundamental dynamics of the party, each of the six candidates appears to be campaigning as if the job were a popularly elected office -- unveiling sleek Web sites, circulating e-mail pitches to supporters and holding conference calls with members of the media and conservative bloggers.
The site should be registered to a media organization with a verifiable non-web address and telephone number.
FORBES: UN Agency's Leaked Playbook: Panic, Chaos over Anti-Internet Treaty
The screen also transforms social media and web information into consumable, bite-sized pieces.
ENGADGET: HP's new DreamScreens pack Pandora and Facebook into a wireless photo frame
The social networking site, originally launched for college students, garnered more traffic in the U.S. last month than CNET Networks, Wal-Mart or Craigslist, according to Web tracker comScore Media Metrix.
The XT780 brings Social TV and media, Google Play, web search, e-mail, shopping, news and online videos straight to users' fingertips.
They are right now very much liking the pop gotten by Web publisher Demand Media, home of the suspiciously product-specific articles.
For example, legal cases that first may never have received such high attention quickly pick up awareness when social media, e-petitions and the wider web get involved.
应用推荐