But the speed and flexibility of online ad buys, especially considering the increased use of ad exchanges and real-time bidding, represents a blessing and a curse for web-based advertising.
Most other web advertising primarily relies on context-based advertising models.
FORBES: Behavioral Ads Rock But Akamai Stock Is Still About 60% Overvalued
In 1999, CNN news anchor Lou Dobbs joined the ranks of hungry tech entrepreneurs by launching Space.com--an advertising-supported, newsy Web outfit aimed at space fanatics with a taste for Pathfinder spacecrafts and photos of Mars.
She has tried to break up the company's Web-search and search-advertising partnership with Microsoft Corp.
Kazim felt he could improve on it by packaging newspaper articles in an easy-to-read, advertising-free environment, accessible by Web browser or mobile app.
Scott went to the University of Illinois at Urbana-Champaign but dropped out to start a Web advertising firm that he later sold to Microsoft (nasdaq: MSFT - news - people ).
Stock-scam Web sites can reach millions instantly via spam E-mail and banner advertising at little or no cost.
Google's push into social games represents the latest attempt by the Web-search leader to capture users and advertising dollars that are increasingly flowing to social networking, an area dominated by Facebook, Twitter Inc. and others.
As smartphones come down in price and achieve greater penetration among the masses, Google says its free Android operating system will allow it to take advantage of the open Web to generate more advertising and search-related revenue.
But now it's unclear how that strength on the desktop will translate into an edge in online advertising, digital media and Web-based business applications.
Working with companies like Reveille, Telemundo, Dots and Bag of Misfits, Paula and Infusion Development have developed a search tool that will power a Web-based casting process for reality and scripted TV and Web series, as well as advertising and anything that requires unique individuals on any screen.
Programmers, developers, bloggers, hackers, information architects, web advertising execs, social media consultants, e-commerce fulfillment experts, web videographers, etc.
In so doing, it joins Buzzfeed, Gawker Media and Atlantic Media, other web publishers that have been experimenting with so-called native advertising.
Scott went to the University of Illinois at Urbana-Champaign but dropped out to start a Web advertising firm that he later sold to Microsoft.
But a person familiar with the matter said the patents relate to fundamental Internet technologies, including email, instant messaging, Web browsing, Web search, online advertising, mobile technology and e-commerce.
He says that better targeted advertising is vital to the economics of the web - and that will mean that we can all go on enjoying the free services we get now.
By placing a tracking cookie on a user's computer, an advertising network can collect information about the user's web-browsing activities and use that information to serve online ads targeted to the user's interests or for other purposes.
And this month, fresh from Egypt and Gaza, Code Pink launched an advertising campaign on the Muslim Brotherhood's English-language Web site.
Besides writing the weekday advertising report as well as other news articles and features, he also writes a weekly e-mail newsletter In Advertising for the New York Times on the Web.
But as Web sites come up with more ways to wring profit from online advertising and sales--often using methods that Google opposes--a better analogy might be the Web's watchdog.
This is an advantage over contextual advertising as it can help web publishers better target consumers and monetize their under-sold web pages.
FORBES: Behavioral Ads Rock But Akamai Stock Is Still About 60% Overvalued
But one of the reasons Viacom has prospered is that it has little exposure to areas where advertising has been hit the hardest--print publications and on the Web.
Although Poynter provides a vital financial cushion during lean times, it can't do anything about external forces beyond its control, such as the proliferation of new Web-based news platforms or the consolidation of department-store chains, which has hurt advertising revenues.
Instead, in-video ads promote brand advertising with short messages rather than herding users to a Web site.
Though still in limited-access test mode, Joost boasts near-DVD picture quality, rare in Web video, and posts as little as a minute of advertising per hour of programming.
The company backs up its aggressive and in-your-face marketing with a sophisticated advertising campaign that uses different mediums modern men are all too familiar with -- the Web, Blogs, cell phones and games.
Dotsafe will offer participating schools filtering technology for life, as well as personalized e-mail accounts for every student, a school Web page and the guarantee that there will be no advertising on portal pages.
Payments-related revenue is the other major source of revenue outside of advertising, with Facebook collecting a percentage of gaming and other payment-related revenue done on its Web site.
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